The people behind your family office.

Wealth, investing, protection, technology and learning — held by people whose only job is your household’s whole financial life.

Who you are dealing with.

Christian Lindekilde

Christian Lindekilde

Founder. Family offices at UBS; more than USD 30bn of family wealth advised and built.

Carolin Feindor

Carolin Feindor

Operations behind USD 60bn in private markets at LGT Capital Partners. FCCA, Swiss audit expert, Liechtenstein CPA.

Chris Mills

Chris Mills

AI, cybersecurity and games. Builds Freya’s intelligence and the security model behind the household ledger.

A family office, for families who were never offered one.

The families who get a family office are the ones who already have everything else: the introductions, the adviser who returns calls, the lawyer who knows the trust. Below that line, people with real assets and real complexity are handed a product instead of an office — an app, a portfolio, a quarterly PDF.

Finna started from that gap. Not from a view about markets, but from a simple observation: the work a family office does is mostly coordination, explanation and record-keeping, and almost none of it requires a hundred million to justify.

So we built the office rather than the product. One household ledger that reconciles rather than estimates. Plain language before recommendations. And a standard of care that does not change with the size of the portfolio.

Open your family office.

Everything you own in one place, a chief of staff who has already done the reading, and a door that opens on what you understand.

Explore your family office